Global Head of Sponsorship, Danny Glantz said “We are immensely proud of the team for what they have achieved this year. Our sponsorship is based on key values we believe are shared by the All Blacks and AIG, including preparation, innovation, and teamwork. All of these have been evident throughout the tournament. It has been an outstanding display of rugby and sportsmanship from the team and a well-deserved result."
AIG ran a comprehensive programme of events and activities during the tournament demonstrating their strong support for the team. In addition to hospitality at matches they held a number of successful events at AIG House, a temporary branded venue on the South Bank of the Thames in London.
In New Zealand employees enthusiastically participated in the AIG Rugby Picks competition and various initiatives to support the victorious All Blacks. AIG also hosted a breakfast for staff and business partners to watch the All Blacks v Namibia game. Mike Raines, CEO, AIG New Zealand said “It was a fascinating and exciting experience to watch the games in New Zealand and I was overwhelmed with the level of passion and support for the All Blacks from our employees and business partners, right throughout the tournament."
AIG’s virtual reality Haka 360° Experience gained significant coverage in the media and on social channels. The app was created to bring rugby fans closer to the All Blacks’ renowned haka than ever before, while building visibility for the AIG brand during the tournament and demonstrating AIG’s commitment to innovation. Since launch, the promotional video has been viewed on YouTube over three million times, people from over 177 countries visited the aig.com/haka360 website, and an estimated 20,000 people enjoyed the fully immersive experience at events around the world.
Global Sponsorship Director Amy McNicol said it has been an exciting time for AIG. “Feedback regarding the experience from clients, brokers, business partners and the general public has been resoundingly positive. While the tournament was based in the UK our goal was to reach a global audience and we’re very pleased with what was accomplished.”
The 34-17 win against Australia at the final in Twickenham Stadium on Saturday October 31 was the All Blacks’ third World Cup victory - the most of any side in the history of the tournament. Their first win came in the inaugural tournament of 1987, followed by consecutive wins in 2011 and 2015. This is also the first time the All Blacks have won the trophy outside of New Zealand.