Commitment is everything.
Sports culture is one that prides itself on diversity, inclusiveness,
and growth. AIG exhibits these same qualities – and has partnered with
world-renowned organisations and teams including New Zealand Rugby’s
six world-class national teams, including the legendary All Blacks.
Click play to learn more about how AIG and the All Blacks share many great values.
In October 2012, AIG became the Major Global Sponsor and Official Insurance Partner of the All Blacks and five other New Zealand national teams: All Blacks Sevens, Maori All Blacks, Black Ferns, New Zealand Women’s Sevens, and New Zealand Under 20.
AIG and the rugby teams we sponsor share the same strength, determination, integrity and expertise to succeed. The All Blacks brand is strongest in the global markets where AIG targets growth, while our global footprint helps New Zealand Rugby grow the All Blacks brand in new markets, and the game of rugby to grow globally.
Wherever the teams travel, we always have our own team on the ground to make them feel welcome. Our campaigns have put the teams in black on buses in Moscow, taxis in London, subways in Tokyo, the airport in Hong Kong, and a railway station in Chicago, helping to build support as they take on the world, all over the world.
Each year, a portion of the sponsorship fee is dedicated to charitable initiatives in New Zealand. Using this funding AIG has built out educational and community programmes. In the past AIG has run campaigns such as the AIG Rugby Safety Awards, which encouraged players around the world to share how they are making rugby safer and sparked global debate on the topic.
AIG keeps fans close to their favourite teams by providing video content of all of the NZR teams we sponsor on allblacks.com. To keep up to date with AIG and the teams we sponsor, follow us on twitter @AIGRugby.
Want to find out more about our New Zealand Rugby partnership and the six teams we proudly sponsor? Then check out our All Blacks microsite. Here you can learn more about our partnership with the game of rugby, watch exciting videos, view action shots from the latest games and tournaments, and even purchase supporters gear. You can also keep up to date with the latest news, upcoming fixtures and read about some of the great work AIG is doing to support our local communities and charities.
AIG is committed to the sport of rugby and is the official front-of-jersey sponsor for USA Rugby’s men’s and women’s Junior and Collegiate All-American teams. AIG also works with USA Rugby to grow its Rookie Rugby “Rugby in a box” youth development programme, as part of our commitment to grow the sport at every level around the world. In 2014 AIG funded the distribution of over 300 packs to schools in the Chicago area.
AIG selectively sponsors organisations and/or individuals aligned with our values and principles when we believe that the association would benefit both parties. If you are seeking sponsorship from AIG, please complete our Sponsorship Proposal Form.